Introducing: Morgan Fluhrer

I am happy to introduce Morgan Fluhrer as our newest team member.  Morgan will be an Associate Sales Representative covering the northern TOLA territory.  The following is a brief background on Morgan.  We are happy to have him join us!


I was born in Moscow, Idaho, but I grew up as a southern gentleman in North and South Carolina. I couldn't ride a bike until I was ten years old, but once I could - I never stopped! Riding has always been an integral part of my life since I became a Type One Diabetic at an early age. It was a release for me, a way to stay healthy, and it became my career after going through school. I began my career in the industry as a shop rat in my teens, then I managed several different shops in upstate South Carolina, I worked as a professional mechanic all over the US and Canada, and then I took my first outside sales rep job when I was 23. I moved to Arkansas, then to Dallas, then to Atlanta, then finally to my beloved hometown of Austin, Texas, where I live with my wife Summer. Summer and I enjoy our outdoors time here in Texas, whether it be mountain biking, road riding, hiking, or relaxing in Barton Springs.

I have ridden and raced all over the world in mountain endurance events, such as TransAlp, or in 24-Hour races, and I am a seasoned road racer as well. I enjoy track racing, the occasional urban session, and if I'm careful, I enjoy doing some downhill runs when I get the chance. Mostly, Summer and I enjoy riding around Austin, eating tacos, and drinking margaritas. My other interests are cooking, wine, good music, and I am a professional coffee drinker.

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